Technical Evangelism From The Trenches

French soldiers, 1917 (Image: Frederic Duriez / BDIC / media)

User experience and business value über alles.

Eat your own dog food, don’t drink the Kool Aid.

Customer calls are the single source of truth.

You’re the voice of the customer. Let it be heard loud and clear.

Focus on building great products that customers love. Let the competition worry about you.

Your talks, your slides, your demos.

Get off your ass and meet people IRL. It pays off.

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